The main purpose of marketing is to reach the right customers with the right kind of products, so that the satisfied customers will be more than willing to open their wallet to keep on pumping money into your pocket. For all these years, marketers try to reach their target customers via numerous methods so as to spread their message across to alert thier customers about their latest products.
Traditional marketing communications were made using newspapers, magazines, radio & tv where advertisements appear in between the content of interest for the customer. These kind of marketing methods can reach a very large audience and can be very appealling. Nevertheless, it can also leads to a very huge wastage, as majority of the audience are from a different niche than the one targeted by the marketer.
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